National Radio Airplay FAQ

Q: How do we market music with national radio airplay?

A: We market music using all levels of radio marketplaces and through those we have a relationship with in corporate programming positions at various radio companies, which includes Terrestrial Commercial FM Radio (MRC / Nielsen BDS & Mediabase Reporting Stations),  College radio, and Internet / Digital radio (heard on Tunein, Streema, Live365, Shoutcast, IceCast, Radionomy, iTunes Radio, OnlineRadioBox, Dash Radio, Radio.net, Internet-Radio.com, Pandora, iHeart Radio, On Demand Radio Broadcasters, BBC Radio, Satellite, Sirius XM & Music Choice).

Our primary focus is through monitored stations (MRC / BDS; Mediabase Reporting Stations; Digital Radio Tracker), however we also service your music to Non-Commercial and Non-Reporting radio stations to ensure maximum exposure! Reporting stations are monitored by either MRC / Nielsen Broadcast Data Systems (BDS), Mediabase, or Digital RadioTracker. In addition, they pay royalties to performance right societies such as SOUNDEXCHANGE, ASCAP, BMI, and SESAC. They also report to various industry trades such as Billboard, FMQB, DRT, World Indie Music Charts, Texas Country Music Worldwide, Cashbox, Recordworld, BRE, Hits and others!

Q: Are you able to guarantee airplay for quality broadcast songs through FM Mainstream Radio Formats?

A: In some cases FM mainstream radio stations servicing Top 40, CHR, Rhythmic, Urban and Urban AC formats approve our quality broadcast song(s) based on a vigorous process we follow. Through public relations we have developed a rapport with radio executives around the nation. Our radio promoter take the time to examine radio programs, formats, and standards for playing quality broadcast songs. The radio promoter capitalize on saving the PD time and make a download and/or stream easily accessible to hear. Other internal processes are involved, which helps us determine if a song is more likely to receive airplay or not. Not every song is accepted! We only work with projects that are realistically likely to be accepted by a listening audience for a specific radio program and formats.

Q: Can you provide a list of artists who received FM and Digital Radio Airplay and was successful?

A: Absolutely! Click on the link to go to our record label website. Read the publishing and view the airplay reports for artists who received our FM and digital radio airplay. Some also charted and received amazing exposure and social proof to say the least.

Q. How does the Delivery System works with Mainstream FM Radio And Christian FM Radio?

A: After a song is approved for our quality assurance, our delivery system will add your music to a recipient only list of approved radio programming personnel at all Mediabase and BDS-monitored or reporting stations, label-selected non-reporting stations, as well as those in corporate programming positions at all radio companies, consultants, satellite providers, syndicated shows, and a growing number of the major Internet programming services. For 8 weeks, we monitor the streams and downloads that your song received from radio executives and provide you with a report that shows which radio executive engaged with your song for potential airplay.

In addition to creating and delivering your radio release package to radio executives, we also compose a Publishing About Your Song On 4 Music Marketing Platforms, an Interview with a Syndicated News Columnist who will publish your interview on a targeted major urban news platform, a Syndicated Press Release distributed on 50 news media outlets and associated press (report provided with press release). As if that was not enough, we take it to another level and leave no stone left unturned. Devine Jamz include a Sponsored Social Media Ad using specific metrics to target radio format(s). Our approach will give you that digital imprint that radio stations like to see along with your recorded music. Finally, we include Distributor Sales Marketing techniques to help with awareness and purchasing of your song(s). You simply will not find many Music Marketers who will spend so much time and effort on one artist at the rates we offer.

Here Are The Mainstream FM Radio Formats And Number of Station Contacts With Our Delivery System:

Alternative = 1,869
Christian = 1,185
Country = 2,684
Dance = 1,045
HAC = 2,389
Non-Comm = 742
Rock = 1,984
Spanish = 527
Top 40 M = 2,383
Top 40 R = 1,771
Triple A = 1,727
Urban/UAC = 1,357

Q. Can you breakdown the different Christian FM Radio formats?

A: We target and deliver your song directly to the biggest market Contemporary Christian stations in the US using a system that cut through red tape and deliver directly to the real decision makers including Mediabase / BDS monitored stations. Current core artists include Casting Crowns, MercyMe, Amy Grant, Needtobreathe, Flyleaf, Switchfoot.

A: We target and deliver your song directly to the biggest market Gospel stations in the US using a system that cut through red tape and deliver directly to the real decision makers including BDS monitored stations.  These stations play music from artists such as Bebe and CeCe Winans, MaryMary, and Deitrick Haddon.

A. We target and deliver your song directly to the biggest market Christian Hip Hop stations in the US using a system that cut through red tape and deliver directly to the real decision makers including BDS monitored stations.  These stations play music from artists such as Lacrae, Andy Mineo, Zauntee, Trip Lee, Derek Minor, TobyMac.

A. We target and deliver your song directly to the biggest market Christian Rock stations in the US using a system that cut through red tape and deliver directly to the real decision makers including BDS monitored stations.  These stations play music from artists such as Spoken, P.O.D., 12 Stones, and Decyfer Down.

A: We target radio stations for new Christmas/Holiday themed music for airplay consideration on seasonal playlists.

Q: How many Mainstream FM Radio And Christian Radio Stations can I expect my music to be played on with the delivery system?

A: We provide access to your promotional release for radio programmers to stream and download in broadcast-quality. There is never a guarantee your release will be listened to by a FM radio programmer, or played on air. That depends on the quality of your music and what the radio programmer is looking for. However, to increase your chances of receiving airplay, our FM Radio distribution system cut through the red tape and deliver directly to the real decision makers at each FM Radio Station.

In addition to creating and delivering your radio release package to radio stations, we also prepare and distribute a separate Syndicated Press Release Package up to 280 news media outlets to ensure we also target and inform magazines, TV stations, music investors, journalists, and associated press (report provided with news outlets). As if that was not enough, we take it to another level and leave no stone left unturned. Devine Jamz include a Sponsored Social Media Marketing and Sponsored Video Advertisement campaign using specific metrics for your radio format to reach radio stations and executives who are looking for talented artists on Facebook and Instagram. Our approach will give you that digital imprint that radio stations like to see along with your recorded music. Finally, we include Distributor Sales Marketing to help with awareness and purchasing of your music. You simply will not find many Music Marketers who will spend so much time and effort on one artist at the rates we offer.

Q: How do I know my music is actually being played?

A: We provide our clients with detailed radio tracking reports on a weekly basis created by 3rd party radio monitoring companies such as BDS (Nielsen Broadcast Data Systems), Mediabase and/or Digital Radio Tracker. You will be able to see radio airplay stats according to each radio broadcaster that plays your music. You can tune in to the radio stations by going directly to the stations listed in the airplay report.

Q: Do you announce when my song will be played?

A: Digital Millennium Copyright Act (DMCA) have rules that state that there should be No Prior Announcements. A Webcaster must not publish an advance program schedule that discloses: (i) the titles of specific songs, (ii) the names of albums or (iii) the names of artists to be transmitted (with exception).

Q: How many digital radio stations can I expect my music to be played on?

A: It is virtually impossible to say. We service the entire station panel of your genre. It is up to each programmer on whether they choose to add your music to their station’s playlists. We concentrate on the spin count and consistent programming. Our objective is not just to have your music played one time on fifty stations, but fifty times on each station. The strategy is to give the listener adequate time to develop a potential interest in your song. This is why we focus on radio airplay spin count and not just a station count which will make an even greater impact on your music!

Q: Does FM Radio stations prefer Mp3 or Wav files?

A: Radio holds very high standards for the quality of audio they play on-air. Wav is the standard uncompressed digital file format suitable for radio. The compression used in converting music to mp3 degrades audio quality. Distributing a less than pristine audio file will limit your chances of gaining airplay, especially with satellite and HD broadcasters. We highly recommend that your track be sent in full wav format for FM stations unless directed otherwise. In short, the higher the quality of the submitted track, the better it will represent your music, increasing the chance for consideration by programmers. Note: the source must be CD quality. Converting an mp3 to wav does not improve audio quality.

Q: Do I need to encode my music for digital airplay?

A: No, you do not need to encode your music for our digital airplay. We actually prefer that it’s not encoded. We encode your song to ensure it has been encoded properly to assure YOU don't miss one spin on your radio tracking reports. If you have already encoded your music with a particular radio tracking system please notify us when securing your radio marketing campaign.

Q: Do I need to encode music for FM Radio airplay?

A: We would like to see the IRSC and UPC code so we can include it in your radio release package that we create and make available for radio stations.

Q: Do I need hard copy CDs for digital or FM Radio?

A: We do not require any hard copy CDs unless you are doing our College Radio Airplay Campaign. Everything we do is executed via broadcast quality MP3  (for digital radio) and/or Wav (for FM radio) of your song. We service our entire panel of radio station programmers/DJs with your MP3 as displayed on our website. Your music will also be securely available for all digital stations and FM stations that also provide a playlist online to download at any time during the radio campaign promotional timeline.

Q: What happens if my song fits in two separate genres, do I have to pay twice in order to get serviced to both genre panels?

A: No, not for the digital radio campaigns. We screen your music to make sure we are servicing it to the right genre station panel. Your song will be serviced to ALL panels in which it fits their format at no additional charge to you.

A: Yes, for the FM Radio Formats! Each targeted format is a separate package. We will let you know which format is best for your song.

Q: Do I need to pay for my radio tracking reports separately from your service?

A: No, you do not need to subscribe to BDS, Mediabase, or Digital Radio Tracker. Depending on the promotional radio airplay campaign selected, we ALWAYS provide these radio tracking reports to you for FREE with your campaign purchase. Of course, you can subscribe if you wish, but they can be very costly and you may want to use that budget for additional top Christian radio airplay marketing techniques we provide. All of our digital packages include Digital Radio Tracker radio tracking reports which consist of a breakdown of reporting radio stations information. This includes radio station name, the breakdown of radio airplay detection per day as well as weekly totals.

Q: What is keyword research and why is it needed?

A: Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines - make in an attempt to figure out what to rank for. Researching keywords gives our marketers a better understanding of how high the demand is for certain keywords that we use in your press release and/or publicity publishing. Also, it tells us which words in the press release would be hard to compete for in the organic search results. It offers some direction to optimization efforts. We don't just publish words in your press release and call it the day. We use hi tech marketing techniques to help get your promotion in front of the right viewers.

Keyword research isn't just about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next promotion we publish. Ultimately, by researching the words people type into search engines and using this research to create targeted content, we can drive the right traffic to your promotion — traffic that is more likely to convert.

Q: How does Distributor Marketing play into my FM Radio Airplay?

A: You can learn more about our Distributor Marketing by clicking on the link. The goal is setting up a strategy for sales.

Q: How does a Press Release play into my FM Radio Airplay?

A: You can learn more about a Press Release by clicking on the link. The goal is using our public relations to get the attention of fans and the media.

Q: How do I sign up for recurring billing?

A: At this time we do not have a recurring billing system. If you want to renew/extend or upgrade your radio airplay campaign, simply let us know.

Q: Do you offer multi-project discounts or can I submit more than one song per artist for radio airplay?

A. Yes. Let us know at the time of your submit and we will give you an estimate.

Q: We are often asked what separates Devine Jamz Gospel Network from other radio airplay promotion/music companies or websites that offer the same or similar radio airplay services?

A: First and foremost we show our self-approval to our Lord and Savior Jesus Christ. Although there are some great radio airplay promotion companies and credible websites out there, Devine Jamz prides ourselves on doing the will of God promoting faith-based songs. We also understand that getting airplay alone may not be the best strategy for many new artists. So, we have additional services in our packages that will provide more publicity on a long-term basis.

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