National Radio Airplay FAQ

Top Christian, Gospel & Mainstream Radio Airplay

Commercial FM Radio & Digital Radio FAQ


Q: How do we market music through radio airplay?

A: We market music using all levels of radio platforms, which include Internet/Digital (Tunein, Streema, Live365, Shoutcast, IceCast, Radionomy, iTunes Radio, OnlineRadioBox, Dash Radio,,, Pandora, iHeart Radio, On Demand Radio Broadcasters), BBC Radio, Satellite (Sirius XM & Music Choice), College and Terrestrial Commercial FM Radio (Major FM - BDS / Mediabase Reporting Stations).

In addition to servicing your music to major Commercial FM Radio stations across the country, we guarantee customized major Commercial FM Radio formats in CHR/Top 40, Rhythmic, Urban and Urban AC.

Our primary focus is through monitored stations, however we also service your music to Non-Commercial and Non-Reporting radio stations to ensure maximum exposure! Reporting stations are monitored by companies such as Nielsen Broadcast Data Systems (BDS), Mediabase, and In addition, they pay royalties to performance right societies such as SOUNDEXCHANGE, ASCAP, BMI, and SESAC. They also report to various industry trades such as Billboard, FMQB, DRT Top 200, DRT Top 150 Independent Charts, World Indie Music Charts, Texas Country Music Worldwide, Cashbox, Recordworld, BRE, Hits and others!

Q: How are you able to guarantee airplay for the FM Mainstream Radio formats (Servicing Only Top 40, Rhythmic, Urban and Urban AC Formats)?

A: FM mainstream radio formats (Servicing Only Top 40, Rhythmic, Urban and Urban AC Formats) is guaranteed because of our years of combined experience in radio airplay marketing. Through one on one communication, music showcasing, and our reputation, we have developed a rapport with radio executives. Our history and honesty earned us the trust from radio executives who view our organization as a go-to promoter for inspirational music. We take the appropriate time and examine music before determining if a song can receive marketing and/or airplay. We save radio executives valuable research time, advertisements and the labor that is required to work a song for radio marketing. Not everyone is accepted! We only approve projects that are realistically likely to be accepted by a listening audience.

Q: Can you provide a list of artists who received FM and digital radio airplay and was successful?

A: Absolutely! Click on the link to go to our record label website. Read the 'News' section where there are Featured Spotlight Artists who received our FM and digital radio airplay. Some also charted and received amazing exposure and social proof to say the least.

Q. Can you tell me more about the College Radio Package?

A: We target hundreds of top College radio stations across the country including those with the biggest markets and/or signal power. These stations generally have multiple DJs who program many styles of music into their individual shows. Many of these stations have Block programming, which includes several hours of a certain style of music each week, including Alternative, Rock, Acoustic, Americana, Dance, Reggae, Hip Hop, Jazz, Urban, Electronic, and more. Top Christian Radio airplay on college stations more likely will be for music that can cross over to mainstream stations such as Lacrae, NF, Mary Mary, Kirk Franklin, Mandissa, Switchfoot, Skillet, DC Talk, P.O.D.

Q. Can you tell me about the different Christian Radio FM Packages?

A: We target and deliver your song directly to the biggest market Contemporary Christian stations in the US using a system that cut through red tape and deliver directly to the real decision makers including BDS monitored stations. Current core artists include Casting Crowns, MercyMe, Amy Grant, Needtobreathe, Flyleaf, Switchfoot.

A: We target and deliver your song directly to the biggest market Gospel stations in the US using a system that cut through red tape and deliver directly to the real decision makers including BDS monitored stations.  These stations play music from artists such as Bebe and CeCe Winans, MaryMary, and Deitrick Haddon.

A. We target and deliver your song directly to the biggest market Christian Hip Hop stations in the US using a system that cut through red tape and deliver directly to the real decision makers including BDS monitored stations.  These stations play music from artists such as Lacrae, Andy Mineo, Zauntee, Trip Lee, Derek Minor, TobyMac.

A. We target and deliver your song directly to the biggest market Christian Rock stations in the US using a system that cut through red tape and deliver directly to the real decision makers including BDS monitored stations.  These stations play music from artists such as Spoken, P.O.D., 12 Stones, and Decyfer Down.

A: We target radio stations for new Christmas/Holiday themed music for airplay consideration on seasonal playlists.

Q: How do I know my music is actually being played?

A: We provide our clients with detailed radio tracking reports on a weekly basis created by 3rd party radio monitoring companies such as BDS (Nielsen Broadcast Data Systems), Mediabase and/or Digital Radio Tracker. You will be able to see radio airplay stats according to each radio broadcaster that plays your music. You can tune in to the radio stations by going directly to the stations listed in the airplay report.

Q: Do you announce when my song will be played?

A: Digital Millennium Copyright Act (DMCA) have rules that state that there should be No Prior Announcements. A Webcaster must not publish an advance program schedule that discloses: (i) the titles of specific songs, (ii) the names of albums or (iii) the names of artists to be transmitted (with exception).

Q: How many digital radio stations can I expect my music to be played on?

A: It is virtually impossible to say. We service the entire station panel of your genre. It is up to each programmer on whether they choose to add your music to their station’s playlists. We concentrate on the spin count and consistent programming. Our objective is not just to have your music played one time on fifty stations, but fifty times on each station. The strategy is to give the listener adequate time to develop a potential interest in your song. This is why we focus on radio airplay spin count and not just a station count which will make an even greater impact on your music!

Q: How many FM Christian, Gospel, And College Radio Stations can I expect my music to be played on with the delivery airplay?

A: We provide access to your promotional release for radio programmers to stream and download in broadcast-quality. There is never a guarantee your release will be listened to by a FM radio programmer, or played on air. That depends on the quality of your music and what the radio programmer is looking for. However, to increase your chances of receiving airplay, our FM Radio distribution system cut through the red tape and deliver directly to the real decision makers at each FM Radio Station.

In addition to creating and delivering your radio release package to radio stations, we also prepare and distribute a separate Press Release package (a report is provided) to ensure we also target and inform magazines, TV stations, music investors, journalists, and associated press. As if that was not enough, we take it to another level and leave no stone left unturned. Devine Jamz include a paid Social Media Marketing campaign using specific metrics for your radio format to reach radio stations who are looking for talented artists with great social media publicity as well. Our approach will give you that digital imprint that radio stations want to see along with your recorded music. You simply will not find many Christian Music Marketers who will spend so much time and effort on one artist at the rates we offer.

Q: Does FM Radio stations prefer Mp3 or Wav files?

A: Radio holds very high standards for the quality of audio they play on-air. Wav is the standard uncompressed digital file format suitable for radio. The compression used in converting music to mp3 degrades audio quality. Distributing a less than pristine audio file will limit your chances of gaining airplay, especially with satellite and HD broadcasters. We highly recommend that your track be sent in full wav format for FM stations unless directed otherwise. In short, the higher the quality of the submitted track, the better it will represent your music, increasing the chance for consideration by programmers. Note: the source must be CD quality. Converting an mp3 to wav does not improve audio quality.

Q: Do I need to encode my music for digital airplay?

A: No, you do not need to encode your music for our digital airplay. We actually prefer that it’s not encoded. We encode your song to ensure it has been encoded properly to assure YOU don't miss one spin on your radio tracking reports. If you have already encoded your music with a particular radio tracking system please notify us when securing your radio marketing campaign.

Q: Do I need to encode music for FM Radio airplay?

A: We would like to see the IRSC and UPC code so we can include it in your radio release package that we create and make available for radio stations.

Q: Do I need hard copy CDs for digital or FM Radio?

A: We do not require any hard copy CDs unless you are doing our College Radio Airplay Campaign. Everything we do is executed via broadcast quality MP3  (for digital radio) and/or Wav (for FM radio) of your song. We service our entire panel of radio station programmers/DJs with your MP3 as displayed on our website. Your music will also be securely available for all digital stations and FM stations that also provide a playlist online to download at any time during the radio campaign promotional timeline.

Q: What happens if my song fits in two separate genres, do I have to pay twice in order to get serviced to both genre panels?

A: No, not for the digital radio campaigns. We screen your music to make sure we are servicing it to the right genre station panel. Your song will be serviced to ALL panels in which it fits their format at no additional charge to you.

A: Yes, for the FM Radio Formats! Each targeted format is a separate package. We will let you know which format is best for your song.

Q: Do I need to pay for my radio tracking reports separately from your service?

A: No, you do not need to subscribe to BDS, Mediabase, or Digital Radio Tracker. Depending on the promotional radio airplay campaign selected, we ALWAYS provide these radio tracking reports to you for FREE with your campaign purchase. Of course, you can subscribe if you wish, but they can be very costly and you may want to use that budget for additional top Christian radio airplay marketing techniques we provide. All of our digital packages include Digital Radio Tracker radio tracking reports which consist of a breakdown of reporting radio stations information. This includes radio station name, the breakdown of radio airplay detection per day as well as weekly totals.

Q: What is keyword research and why is it needed?

A: Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines - make in an attempt to figure out what to rank for. Researching keywords gives our marketers a better understanding of how high the demand is for certain keywords that we use in your press release and/or publicity publishing. Also, it tells us which words in the press release would be hard to compete for in the organic search results. It offers some direction to optimization efforts. We don't just publish words in your press release and call it the day. We use hi tech marketing techniques to help get your promotion in front of the right viewers.

Keyword research isn't just about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next promotion we publish. Ultimately, by researching the words people type into search engines and using this research to create targeted content, we can drive the right traffic to your promotion — traffic that is more likely to convert.

Q: How does Distributor Marketing play into my FM Radio Airplay?

A: You can learn more about our Distributor Marketing by clicking on the link. The goal is setting up a strategy for sales.

Q: How does a Press Release play into my FM Radio Airplay?

A: You can learn more about a Press Release by clicking on the link. The goal is using our public relations to get the attention of fans and the media.

Q: How do I sign up for recurring billing?

A: At this time we do not have a recurring billing system. If you want to renew/extend or upgrade your radio airplay campaign, simply let us know.

Q: Do you offer multi-project discounts or can I submit more than one song per artist for radio airplay?

A: Yes, for the digital radio campaigns. We do offer discounts for multi-project commitments at the same time. Please include the details on the submit form. However, we DO NOT accept more than two songs per artist. An additional song(s) only dilutes your campaign and forces programmers/DJs to make a choice on which song they wish to add to their playlist.

Q: We are often asked what separates Devine Jamz Gospel Network from other radio airplay promotion/music companies or websites that offer the same or similar radio airplay services?

A: First and foremost we show our self-approval to our Lord and Savior Jesus Christ. Although there are some great radio airplay promotion companies and credible websites out there, Devine Jamz prides ourselves on doing the will of God promoting faith-based songs. We also understand that getting airplay alone may not be the best strategy for many new artists. So, we have additional services in our packages that will provide more publicity on a long-term basis.

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